How we identify sites.

Site selection is the binding constraint in the truck parking asset class. The methodology that breaks the constraint is data — corridor demand, deficit geography, competitive supply, and parcel suitability layered together.

Methodology

Five overlays that converge on a candidate site.

No single dataset identifies a viable truck parking site. The combination does. OTR runs five overlays in iVerify — North Star Group's GIS parcel screening platform — and accepts only parcels where all five align. The methodology rejects the speculative parcels that drain merchant builder capital and surfaces the parcels institutional buyers will actually close on.

Overlay 1

Jason's Law deficit by state and corridor segment.

The Federal Highway Administration's Jason's Law Truck Parking Survey, updated periodically since 2014, produces the federal record of truck parking shortage by state. The data identifies severe-shortage states, names the worst corridors within those states, and quantifies the proportion of drivers reporting "no parking" at the end of their shift. OTR's screening starts here. Parcels in moderate-deficit states get deprioritized. Parcels in severe-deficit states get the next overlay.

The data has limits worth naming. It's survey-based, lags one to three years behind current conditions, and aggregates at the state level rather than the exit level. We treat it as the strategic filter, not the tactical one.

Overlay 2

Hoffman Reports carrier intelligence — the demand-side layer.

Hoffman Reports is North Star Group's carrier profile platform covering the full FMCSA motor carrier registry — roughly 4.4 million U.S. carriers with federal data on identity, authority, safety, inspections, and lane patterns. The platform was built for ProHRHQ's recruiting and placement business and is integrated into the broader NSG stack.

For OTR's purposes, the carrier data answers questions the IOS asset class has no other way to answer at scale. Which carriers are domiciled within fifty miles of a candidate exit? Which carriers' MCS-150 operating areas cover this corridor segment? How concentrated is the small-and-mid-fleet population — the operators most likely to use third-party parking rather than build their own? The overlay turns abstract "demand exists" into named carriers we can survey, recruit as anchor tenants, or document for buyer underwriting.

This is the layer no other site assemblage operator runs. Institutional buyers underwrite to corridor fundamentals because they have no choice — they can't see the carrier composition. We can.

Overlay 3

Competitive site map — where institutional capital has already built.

The third overlay is competitive. Outpost's thirty-some sites, Truck Parking Club's marketplace inventory, RecNation, TRUX, GCP Truck Storage, Atlanta Truck Parking, Pilot Reserved and Loves Reserved locations, and the public-sector rest area network. Mapped to the corridor segment, the layer answers the question buyers ask first: is anyone else already there?

A candidate parcel passes this overlay if the nearest competing facility is far enough away to draw demand reliably and close enough to a freight node to attract drivers. The geography varies by corridor — sixty miles between facilities reads as adequate spacing on rural I-81, undersupplied on metro I-95.

Overlay 4

Parcel fundamentals — the iVerify GIS layer.

The fourth overlay is the parcel itself. iVerify already runs parcel screening for environmental compliance in Forrest County, Mississippi and Dougherty County, Georgia. The schema extends naturally to truck parking screening:

  • Interchange geometry — exit ramp length, signal configuration, turning radius for Class 8.
  • AADT (Annual Average Daily Traffic) — truck-specific volumes from the state DOT data.
  • FEMA flood designation — exclude parcels in regulatory floodway, evaluate flood zone parcels case by case.
  • Soil suitability — load-bearing capacity for paved or compacted-gravel surfaces.
  • Utility availability — water, sewer, power. Off-grid is acceptable for the executive parking tier; municipal is required for facilities with truck wash, fuel, or food service.
  • Zoning posture — current classification, conditional use availability, recent rezoning history in the jurisdiction.
  • Topography — slope, drainage, environmental sensitivity, adjacent land use.

Parcels that fail any single dimension drop out of the screen. The ones that pass go to the fifth overlay.

Overlay 5

Entitlement pathway — what it takes to get to a permit.

The final overlay is the entitlement read. Some parcels score well on parcel fundamentals and competitive geography but sit in jurisdictions that won't approve truck parking. Others sit in jurisdictions actively recruiting industrial outdoor storage uses. The overlay reads:

  • Current jurisdiction posture — who's the planning commission, who's the public works director, what's been approved recently.
  • Comprehensive plan alignment — does the parcel's existing designation support the use, or does it require a comp plan amendment first.
  • Community impact analysis — adjacent residential, school zones, environmental justice considerations.
  • Conditional-use or special-exception path — what the actual application looks like, what evidence the jurisdiction requires.
  • Timeline read — eight months to permit in a friendly jurisdiction, twenty-four-plus in a hostile one.

This overlay determines whether OTR options the parcel or walks away. The cost of optioning the wrong parcel is six months of work and a non-refundable option fee. The cost of walking away is a phone call. The methodology is built around walking away from parcels other developers would chase.

Output

A site shortlist that's actually closeable.

The five overlays converge on a short list — typically five to six parcels per priority corridor. Each parcel comes with the documentation institutional buyers underwrite against: corridor demand profile, parcel fundamentals memo, entitlement plan, and indicative pro forma. The shortlist is what OTR sells, partners on, or develops out — depending on the deal that emerges.

The discipline is straightforward. Run all five overlays before optioning anything. Walk away from anything that fails one. Maintain capital efficiency by working only on parcels that will actually close.